Renewal radar
Every renewal, ranked by risk
90 days before it matters.
Renewal radar combines renewal dates with live health scores and ARR, so your team sees exactly which accounts need a save plan and which ones will renew on their own.
Renewal dates alone don’t tell you which accounts are at risk.
Most teams track renewal dates in a spreadsheet or CRM, but a date without context is just a deadline. The account that renewed effortlessly last year might be disengaging this quarter, and the one flagged as risky might have turned a corner after onboarding a new champion. Without health data beside the date, every renewal gets the same 30-day check-in, and the ones that needed real attention slip through.
The 90-day view
A rolling window that puts risk and revenue side by side.
Renewal radar pulls subscription dates from your billing integration, matches each one with its account’s health score, and ranks the result by a combination of risk level and ARR.
High-risk, high-value renewals rise to the top. Healthy accounts stay visible but don’t crowd the queue. Filter by segment, plan, owner or risk level to focus on the slice of the book that matters to your role.
Renewal prep timeline
How your team works a renewal from 90 days out
- 90 days out: assess the accountRenewal radar flags the account and shows its current health score, recent usage trends and ARR. The CSM reviews the signals and decides whether the account is on track or needs intervention.
- 60 days out: run the right playHealthy accounts get a light-touch confirmation. At-risk accounts enter a save playbook with scheduled outreach, an exec sponsor call and a value review.
- 30 days out: close the gapThe team checks whether the health score has improved since the playbook started. If risk is still high, the account escalates to leadership for a retention offer or contract adjustment.
- Renewal week: confirm and closeBy now the outcome is rarely a surprise. The CSM confirms the renewal, logs the result and the account re-enters the normal health monitoring cycle.
What renewal radar tracks
Every data point your team needs in one view
| Data point | Source | Why it matters |
|---|---|---|
| Renewal date | Stripe, billing integration | Sets the countdown and triggers the prep timeline |
| Health score | Veermo (usage + billing + support) | Tells you whether the account is engaged or pulling back |
| ARR / MRR | Billing integration | Prioritizes high-value accounts so the biggest risks get attention first |
| Risk level | Veermo | Healthy, Watch or High: determines which playbook fires |
| Account owner | CRM or Veermo assignment | Routes alerts and tasks to the right person |
| Days to renewal | Calculated | Shows how much runway the team has to intervene |
| Last engagement | Product usage, support tickets | Flags accounts that have gone quiet ahead of renewal |
“We identified $2.1M in at-risk ARR in the first month. Saved over half of it by getting the right CSMs on the right accounts early.”
Marcus Wright
CRO, Webflow
FAQ
Questions about renewal radar
Where does Veermo get renewal dates?
Renewal and subscription dates are pulled from your billing integration, such as Stripe. Veermo reads them automatically so there is nothing to enter manually.
How far ahead can I see renewals?
Renewal radar shows a rolling 90-day window by default, giving your team enough lead time to plan and execute a save playbook before the deadline.
Can I filter renewals by segment or owner?
Yes. You can filter the renewal list by plan, segment, account owner or risk level to focus on the slice of the book that matters to your role.
Does renewal radar replace my CRM’s renewal tracking?
No. It adds a risk and revenue layer on top of the dates your CRM already tracks. Alerts still flow to Slack, email and your CRM so your team works where they are used to.
Stop treating every renewal the same.
Connect your billing data and see which upcoming renewals need attention now.